Made in Italy on the Web

Do you really know your customers and how to engage them in the digital world? “Digital Marketing 2015 – Made in Italy on the Web” is a unique opportunity to gain valuable insights, a mix of “art & science” on how to develop a successful approach to digital marketing by looking at successful examples of Made in Italy.  DM 2015 offers a unique mileu of academic researchers interacting and creating synergies with entrepreneurs and managers that are behind some of the most brilliant “Made in Italy” success stories.


  • Carlo Alberto Pratesi (chair), Roma Tre University
  • Pier Paolo Bucalo, A12Lab & Arcadia University
  • Costanza Nosi, Roma Tre University
  • Alessandro Panconesi, Sapienza University of Rome

Link to the event

Event date & timing

May 19, 09:15 – 18:00

Event location

Scuola di Economia e Management, Aula Magna (edificio D6)
Università degli Studi di Firenze
Via delle Pandette 32, 50127 Firenze (FI)